Rudolph and Catalog Trivia
It was 52 years ago today that Rudolph the Red Nose Reindeer aired on TV. But what you may not know is there’s an important connection to the catalog industry. Back in 1939 Aaron Montgomery Ward (of THE Montgomery Ward store empire) asked copywriter Robert May to develop a coloring book for store patrons. The misfit of a main character who could have been Rollo or Reginald had the perfectly fitting name of Rudolph.
Now back to work.
Happy 5th Quarter. Much Success to You.
Gina Valentino, CatalogUniversity.com