SEO and Pay-Per-Click – Split Focus

There is a lot going on with search theses days. Google’s new algorithm, dubbed Hummingbird, is powering results based on content rather than keywords, meta tags and other user supplied information. This is an effort to stop unscrupulous vendors from “keyword stuffing” and outright lying about what their sites contain. This week Catalog University added […]

17 Tips from Amy Africa’s web critique checklist

Amy Africa, at Eight by Eight Marketing, has been involved with website development since its inception. Her thinking is clear, and her advice includes details you can act on now. Amy did a website critique at a recent NEMOA directXchange conference. Here’s a list of my take-aways from this awesome session. FYI: I was writing […]

How one company grew sales from $2.2 mil to $80 mil in 3 years

Alex and Ani was founded as a jewelry-making company in 2004, based in Newport, RI. Giovanni Feroce became CEO in 2010, and in the past three years, has helped sales increase from $2.2 million to $80M, with on-line sales going from $200,000 to $30M. A&A now has 50 retail stores and 874 employees. Giovanni calls […]