Social Deep Dive Turns up Hookers and Gold

I spent the last 2 weeks doing a deep dive into social media. I went in thinking it was a giant time suck with limited ROI. (Yes, my first 15 followers on Twitter were hookers.) I came out a total convert because of tools, ideas, and strategies I didn’t know existed. Here’s a review of […]

Follow Me, Like Me, Order Now … Blah, Blah, Blah

In this new marketing climate, customers are savvy. If your call-to-action isn’t bold and relevant customers will simply ignore you. Consider these six tips when creating a strong call-to-action that will resonate and encourage customers to take the next step of engagement. 1. Build a Hierarchy. Strategy can make or break your execution. Outline your […]