Getting Social: Finding the ROI in Social Advertising

Social advertising is one of the hardest channels to attribute clear ROI. Yet its targeting offers the best way to connect more deeply with your customers. Most retailers think of social advertising as a necessary evil. In this talk, you’ll learn how it can be a great connector! On Wednesday, 7/12, at noon EST, Sandra Rand, […]

Social Media Tips for Small Businesses

There’s no question that that social media has a big role in the lives of American consumers today. Last year, over 74% of adults regularly used at least one social networking site. Of the top two social networking sites, Facebook gets 900M unique visitors every month followed by Twitter with over 310M monthly visitors. YouTube […]

The Bribe or the Brand?

This holiday season, you’ll see more offers, promotions, teasers … well, more bribes to drive a sale than any other time of the year. With an expected holiday consumer spending more than $619 billion dollars, according to Internet Retailer, brands around the country are scrambling for their piece of the pie. Is the “bribe” necessarily […]

3 Tips for Business Bloggers

You don’t get style points for strange I try to follow all things catalog and I received the post below from a blog I follow(ed) called Thought Catalog, here’s the beginning of the post: “Thai Food Is God’s Gift To Humanity It is Sunday night in the city. December. The world smells like a urine […]

What’s up with Cats and Bacon?

The Sad Cat Diary may be the best cat video I’ve seen but it certainly isn’t the first. And who can forget the bacon bra—even if you want to? Cats and bacon own the internet – but why? One could argue that they are both bad for you or that they are both the best thing ever. […]

Social Deep Dive Turns up Hookers and Gold

I spent the last 2 weeks doing a deep dive into social media. I went in thinking it was a giant time suck with limited ROI. (Yes, my first 15 followers on Twitter were hookers.) I came out a total convert because of tools, ideas, and strategies I didn’t know existed. Here’s a review of […]