Don’t Let Google Shopping Eat Your Search Marketing for Lunch

Last year, Google PLAs transformed into Google Shopping, which gave us more functionality in AdWords (and also, more pitfalls). Love it or hate it, Google Shopping is still exceedingly complex to set up and manage. And, love it or hate it, extremely profitable. If you’ve been on the fence about Shopping, you’ll need to dive […]

Copy Voice in the Age of SEO

Over the years I have heard the line, “Nobody reads copy anymore.” more times than I can count. Catalogs have cut copy in an effort to appeal to the “new” copy averse customer. Meanwhile on the web, thanks to the new Google algorithm, the BEST way to get ranked highly in search is to have […]