8 Habits of People Who Always Have Great Ideas

I loved an article this morning in Fast Company. The big messages for me include: We all have the capacity to be creative. Creativity takes time. Truly creative people are will to take the risk to start from scratch with a new idea. These are ALL tricky concepts for creative folks in direct marketing. We tend to […]

Peanut Names

Here’s a direct marketing tip that is so wonderful you just have to laugh. I was at the NEMOA conference talking with a group about the dustup Bill LaPierre is having with the co-ops when Todd Smith, president of Whitley’s Peanuts, said “I have a co-op success story. We told the co-ops to get us a […]