Holiday Catalog Testing: Make This Year Matter

You have one chance each year to make your holiday books great, to figure out how to optimize performance, to expand circulation, and to grow revenue for the following year — and that chance is now. Testing is key to figuring out ways to improve your catalogs, and there are a million variables that can be tested. What can […]

SmartPak on Social Smarts!

We are really excited about this session on social marketing tips. On Wednesday, 4/15 at noon EDT, Bjorn Mann from SmartPak is joining us in the Pub to layer in some $s around social marketing. Here’s some of what Bjorn will be talking about: * Social retargeting through Facebook ads * Facebook reporting, and how […]