You Scream. I Scream. The Police Come. It’s Awkward

If you are looking for inspiration for next steps with social media, check out Scott Straten’s website and blog: Un-Marketing. The bottom line for Scott with social marketing is: Don’t try to game the system. Do things worth talking about. Evoke emotion. Do stuff worth sharing. Here’s a clip from his talk at the NEMOA […]

17 Tips from Amy Africa’s web critique checklist

Amy Africa, at Eight by Eight Marketing, has been involved with website development since its inception. Her thinking is clear, and her advice includes details you can act on now. Amy did a website critique at a recent NEMOA directXchange conference. Here’s a list of my take-aways from this awesome session. FYI: I was writing […]

The Glossy and the Gritty

One of the most thought provoking presentations at the fall NEMOA directXchange conference was Andy James of New Pig. If you are not in the market for industrial absorbents (pigs) you may never have been introduced to the New Pig Catalog. As a judge for the MultiChannel Merchant Awards I have been lucky enough to […]

NEMOA Notes on Scot Wingo – Amazon is rocking our Industry!

For those of you  not familiar with the organization, NEMOA (the National E-tailing and Mailing Organization of America) is one of the last association conferences dedicated to covering directing marketing best practices for print, web, email, mobile, AND social marketing. 500+ attendees attended NEMOA’s spring conference – a new record by far. NEMOA has 245 […]

Moosejaw Gems

At a recent NEMOA conference, I heard a great presentation from Eoin Comerford, CEO of Moosejaw. Moosejaw was a new name to me. They were founded by Robert Wolf in 1992. They have a staff of 50 at their headquarters in Detroit, Michigan. They are early adaptors – with 11 retail stores, a website that started […]