Why You Should Adopt a Mobile-First Ecommerce Marketing Strategy

A few weeks ago, for the first time in history, more people used mobile phones and tablets, instead of computers, to visit online stores. Mobile commerce has been increasing for years, but from now on, mobile commerce is the default for people shopping online. The good news: Mobile commerce can convert even better than desktop […]

NEMOA Notes on Scot Wingo – Amazon is rocking our Industry!

For those of you  not familiar with the organization, NEMOA (the National E-tailing and Mailing Organization of America) is one of the last association conferences dedicated to covering directing marketing best practices for print, web, email, mobile, AND social marketing. 500+ attendees attended NEMOA’s spring conference – a new record by far. NEMOA has 245 […]