An axiom, or postulate, is a premise or starting point of reasoning. The word comes from the Greek axíōma, “that which is thought worthy or fit” or “that which commends itself as evident.” As used in modern logic, an axiom is simply a premise or starting point for reasoning. There may be many more axioms that can apply to merchandising. However, […]
Join Larry Shaw, Dean of Merchandising, at noon EDT on Wednesday, 6/03, as he covers how merchandising for existing and emerging digital channels differs from traditional catalog merchandising, and shares tips for successfully overcoming these new product challenges. Click the big green button to register for this excellent session.
On Wednesday, 10/22, Industry Expert (and Catalog University Dean!) George Mollo will join us in the Pub to talk about Merchandising Metrics.
Throughout our careers and life we learn from our mentors, our bosses, our colleagues, family and friends and hopefully we learn from our mistakes. I have been fortunate to continue to learn from all of these sources and in doing so, I have been exposed to a number of basic or rather Cardinal Rules of […]