Using Research to Build your Brand

Many of us neglect taking the time to thoroughly research a new project before jumping in. On Wednesday, 9/30, at noon ET, we are delighted to have Chris Hayes, EVP of Brand Strategy at J. Schmid, join us to give us the how-tos to make research work for your brand. Pub talks are always free. […]

Research You Can Use … Beyond Demographics

At some point in your marketing career you’ve probably heard someone make the statement “The research numbers don’t lie” as support for some strategic or creative point-of-view. And while that may be true, it’s not exactly the same as saying that numbers always tell the whole truth. Don’t get me wrong… I believe in research. […]