2018 Year in Review, aka Cats & Bacon

Every year, Catalog University co-founders Sarah Fletcher and Janie Downey sort through TONS of direct marketing pieces to pull out anything they find intriguing that we can all learn from. They call this talk “Cats & Bacon” because you just can’t look away – like when someone mentions Cats. Or Bacon. Yum. What are the […]

2017 Year in Review, aka “Cats & Bacon”

Every year, Catalog University co-founders, Sarah Fletcher and I (Janie Downey), sort through several TONS of direct marketing pieces we received in the mail to find the best and the worst to share with you. We call this talk “Cats & Bacon” because there’s always so much to like – just like Cats & Bacon. What […]

Convert Those 1x Buyers

For circulation planners, the 2017 holiday season has begun. If you’re interested in FREE options using a few tricks to improve catalog productivity of your 1-time (1x) buyers, keep reading. Determine how many 1x buyers you have. My guess is 50% of the customers on your database have only made one purchase in their lifetime […]

Catalog Review – The Challah Connection

We’re excited for our first Catalog Review of the year. On Wednesday, March 8th at noon EST, Neal Schuler from the J. Schmid Agency, will walk us through his thoughts and suggestions for The Challah Connection catalog. What can you learn by hearing brilliant insights about someone else’s catalog? How about… What makes a great cover? What works […]

8 Ways to Accelerate Your Email Results and Success

Email is a low-cost medium that must be part of every marketers arsenal.  And, it is still the one channel that can consistently produce results for savvy marketers and continues to provide the highest ROI of any marketing channel. Are your email results on a downward trend? Reggie Brady is here to help you improve results. She’ll cover […]

8 Habits of People Who Always Have Great Ideas

I loved an article this morning in Fast Company. The big messages for me include: We all have the capacity to be creative. Creativity takes time. Truly creative people are will to take the risk to start from scratch with a new idea. These are ALL tricky concepts for creative folks in direct marketing. We tend to […]

Freelance training

Working freelance, or thinking of working freelance? “To be successful, individuals will have to be more entrepreneurial in thinking and planning their lives, meaning constantly selling themselves, defining one’s own work, and educating themselves for future assignments. In the next economy, work may be more lucrative and fulfilling, but the idea that you’ll be professionally […]

Climbing Up the Customer Acquisition Funnel

We’ve been enjoying reading the CohereOne blog. Here’s a post from Allen Abbott of CohereOne. Allen recently joined us in the Cat-U Pub to talk about this same topic. Here’s the link if you’d like to see the video. We’ll keep the video free until 4/20/2015. We hope this gets your marketing juices moving! The […]

Using Single Product Offers to Grow your House File

What’s the best way to get a prospective buyer to purchase from your brand for the first time? In a world full of competitors, what can make you stand out from the crowd? How about an offer they simply can’t refuse? In this Pub Talk on Wednesday, 4/01 at noon EDT, Allen Abbott, CohereOne Senior […]

The Sharing Economy

I was at NEMOA’s directXchange conference in Boston last week . When you attend a conference with great people, you learn in the sessions AND you learn from sitting next to someone interesting and having a great conversation! So I was chatting with Matt Glerum, former President of The Territory Ahead, about shared-economy businesses and […]