Catalog Review – The Challah Connection

We’re excited for our first Catalog Review of the year. On Wednesday, March 8th at noon EST, Neal Schuler from the J. Schmid Agency, will walk us through his thoughts and suggestions for The Challah Connection catalog. What can you learn by hearing brilliant insights about someone else’s catalog? How about… What makes a great cover? What works […]

How Do You Keep Copy Fresh?

We recently got two great copy questions from our “Pub Regulars”: How do you keep copy fresh when you sell the same product over and over? How do you give similar products a life of their own? Jeff Ryan wrote copy for L.L.Bean for 19 years and has gone on to write copy for dozens of […]

Christmas is 26 Fridays Away. Really.

It’s July and the Hallmark Channel is introducing the 2015 Christmas Ornament so you know it’s time for your holiday marketing checklist.  You should be planning for a great 4th quarter (or 5th quarter if you are in the gift business) because the general outlook is in your favor. Consumer Confidence is up, and consumers […]

SmartPak on Social Smarts!

We are really excited about this session on social marketing tips. On Wednesday, 4/15 at noon EDT, Bjorn Mann from SmartPak is joining us in the Pub to layer in some $s around social marketing. Here’s some of what Bjorn will be talking about: * Social retargeting through Facebook ads * Facebook reporting, and how […]

Climbing Up the Customer Acquisition Funnel

We’ve been enjoying reading the CohereOne blog. Here’s a post from Allen Abbott of CohereOne. Allen recently joined us in the Cat-U Pub to talk about this same topic. Here’s the link if you’d like to see the video. We’ll keep the video free until 4/20/2015. We hope this gets your marketing juices moving! The […]

Learn about podcasting

Is podcasting in your future?

I attended an incredible entrepreneurs weekend in September, hosting by Jonathan Fields of The Good Life Project. The weekend was supposed to be fun and inspiring – which is was. AND it was helpful with business ideas, which was equally inspiring. The biggest surprise for me was a presentation by John Lee Dumas about podcasting. […]

Why Made in America Matters to Alex and Ani

Alex and Ani believes that just making money isn’t enough. When Alex and Ani CEO Giovanni Feroce spoke at the 2013 Fall directXchange conference he talked about Alex and Ani’s triple bottom line: Economic, Environmental and Social. He attributes their remarkable success (20 million to over 200 million in 4 years) to weaving all three […]