Model vs RFM

Each of us wants to mail to the right customer at the right time with right product and the right offer. And particularly with circulation (that’s the term used to figure out which customers or prospects receive the campaign) there’s a wonderful combination of historical performance (industry or specific within the company) as well as […]

5 Take-Aways from KCDMA: Copywriting

I attended the Kansas City Direct Marketing Association meeting yesterday (4/9/13.) The speaker was catalog veteran, book author, and all things copywriting, Pat Friesen. Quick Take-Aways1. The P.S. at the bottom of a letter (or email) is immediately read by 30%—that’s just where they start. 2. While most catalogers know the known Hot Spot on […]