You’re Smarter. Avoid the Reduction in Revenue.

How to avoid a plunge in revenue. Stories from the trenches. In the past three years I’ve seen these three things happen to more than one client. Don’t be next. I write this as a perspective to any cataloger who is considering one of these paths. Email is not a 1:1 replacement for the mail […]

Convert Those 1x Buyers

For circulation planners, the 2017 holiday season has begun. If you’re interested in FREE options using a few tricks to improve catalog productivity of your 1-time (1x) buyers, keep reading. Determine how many 1x buyers you have. My guess is 50% of the customers on your database have only made one purchase in their lifetime […]

Rudolph and Catalog Trivia

It was 52 years ago today that Rudolph the Red Nose Reindeer aired on TV. But what you may not know is there’s an important connection to the catalog industry. Back in 1939 Aaron Montgomery Ward (of THE Montgomery Ward store empire) asked copywriter Robert May to develop a coloring book for store patrons. The […]

Social Media Tips for Small Businesses

There’s no question that that social media has a big role in the lives of American consumers today. Last year, over 74% of adults regularly used at least one social networking site. Of the top two social networking sites, Facebook gets 900M unique visitors every month followed by Twitter with over 310M monthly visitors. YouTube […]

DESIGN MATTERS!

Design matters. I believe this with all my heart. In my 30 years of working with brands large, small and in-between have only deepened my belief in this simple statement. Unfortunately, there’s too much bland design in the marketplace today… design that could and should be so much better. I’m talking about the kind of […]

Christmas is 26 Fridays Away. Really.

It’s July and the Hallmark Channel is introducing the 2015 Christmas Ornament so you know it’s time for your holiday marketing checklist.  You should be planning for a great 4th quarter (or 5th quarter if you are in the gift business) because the general outlook is in your favor. Consumer Confidence is up, and consumers […]

Working with Digital Predictors to Improve Customer Response

Panel discussion! Weds, 5/27, noon EDT Incorporating digital predictors into a mailing strategy helps retailers make better print mailing decisions, and can increase revenue by up to 3x. In this case study from CohereOne, we’ll hear how one retailer incorporated digital predictors and reactivated their older buyers by 83%. Ever wonder what it would take […]

Research You Can Use … Beyond Demographics

At some point in your marketing career you’ve probably heard someone make the statement “The research numbers don’t lie” as support for some strategic or creative point-of-view. And while that may be true, it’s not exactly the same as saying that numbers always tell the whole truth. Don’t get me wrong… I believe in research. […]

Catalog Drivers

In recent years, more brands have discovered the power of mailing a catalog. But we aren’t talking about “old school” catalogs meant to showcase all of your products and then calling it a “channel.” Instead, think of catalogs as a powerful medium created to disrupt, delight and most importantly, DRIVE!

Postcard Perfect

A 20-Point Checklist to Ensure a Successful Postcard Oftentimes, a brand finds that mailing a postcard makes more sense than a catalog. There are many reasons you might want to mail a postcard; including, the announcement of a customer-only sale, a new product introduction, a last chance deadline or even a seasonal sale. While this […]