Online shopping kind of sucks.

I’ve spent the last 30 years with a laser focus on how women shop and what we have now isn’t cutting it for women. The web was designed by engineers and coders who value speed and efficiency. They did a brilliant job, it’s fast and efficient, but if you actually like shopping, if you want […]

Working with Digital Predictors to Improve Customer Response

Panel discussion! Weds, 5/27, noon EDT Incorporating digital predictors into a mailing strategy helps retailers make better print mailing decisions, and can increase revenue by up to 3x. In this case study from CohereOne, we’ll hear how one retailer incorporated digital predictors and reactivated their older buyers by 83%. Ever wonder what it would take […]