Does Flow Matter for Catalog Pagination?

Over the last few years, we have been working with several internet pure play companies who are just getting into cataloging. One of the things I’ve noticed is they are very focused on the flow of the catalog. I think that coming from the internet they really value a narrative, because it’s really hard to […]

Form follows function

What does it do? Why is it being offered? What is the best use of this space? The hardest part of design is figuring out the why and the what. Any artistic person can make something pretty but pretty isn’t the point. It is much harder, but more important, to find the why and the […]