While most email boxes are full to the brim, email continues to an effective way to talk with existing customers and to find new customers. I loved an article this morning in FastCompany about what to include or not include in a winning subject line.
I’m in the trenches with clients and some honestly don’t test subject lines with emails. There are many reasons why they don’t, but I’m always appreciative to find published results on what’s working so I can help them along. Today’s Target Marketing Online posted some excellent stats about the Best Subject Lines. Starting the subject […]
It’s no secret that direct marketers like the newest shiny objects, but the focus on these new things sometimes drives me a little crazy. Take social media, for example. It’s not brand new, but it’s newer than email and it still gets a ton of coverage and attention in the marketing world. But have you […]