What Amazon Has Taught Your Customers (Whether You Like It or Not)

With Amazon.com selling more than its 12 biggest competitors combined, it’s time to learn the new rules of e-commerce. Like it or not, Amazon is setting the standards. Here’s what customers have come to believe: Shipping Is Free (and I’ll Buy More to Make it Free) 80% of online shoppers say free shipping is “very […]

Using Digital Marketing to Pull Shoppers into Retail Stores

Some think digital marketing is killing off retail stores, but the truth is it can save them. New research shows you how. Online may seem big, but 94% of sales happen elsewhere. No doubt, retail store shopping can be frustrating. Two out of three consumers don’t find the information they need in-store. 43% leave frustrated. […]