A Revelation, a Happy Thought and a Concern for 2014

Catalogs and QR codes are a match made in heaven: I have to say I didn’t really embrace QR codes when they first came out. I’m not a big fan of shopping on my phone either, the screen’s too small and it’s a pain to type. Over the holiday I was watching my niece lounge […]

17 Tips from Amy Africa’s web critique checklist

Amy Africa, at Eight by Eight Marketing, has been involved with website development since its inception. Her thinking is clear, and her advice includes details you can act on now. Amy did a website critique at a recent NEMOA directXchange conference. Here’s a list of my take-aways from this awesome session. FYI: I was writing […]

Holiday Success Checklist

On the first day of Christmas……….. The holidays are right around the corner and our success is tied to how well we planned the entire year leading up to these hectic weeks. Regardless of how you reach your customers, having a planning checklist will help to ensure your company is prepared for the unexpected situation […]

Managing Change

I was thinking back on cell phones and I realized that in 2000 I didn’t own one. 14 years later my phone does email, takes HD video, uses GPS, and has an app for everything. I could not have imagined that when I was counting down the minutes left in the last century. I have […]

Maximize ROI on attending a conference

There is a great conference coming up on September 18-19:NEMOA, the National Etailing and Mailing Organization of America. NEMOA is focused on peer learning and networking, and is a great way to invest in yourself, find great advisors, and get re-energized about work. Disclaimer: I was on the NEMOA board for a number of years. […]

What is Direct Marketing?

Direct Marketing started back in the 1870’s when Montgomery Ward invented mail order and sent out the first direct to consumer catalog. The idea was to cut out the middleman and be able to offer goods and services directly to customers, hence the term Direct Marketing. Today Direct Marketing is much more than catalogs, it […]

No, no, and no

I have a coupon from Soft Surroundings from a past purchase. The coupon expires on 7/22/13, so I decided to pop onto the site today to take a look around. There is a carousel of slides on the homepage with excellent photography. I see a pair of summer sandals I like and try to click […]

Bored? Afraid? Confused? Curiosity is the cure.

Work is not a chore, not a hill to climb, when you are curious. What would this look like in red? What if I got really close? When was this invented? Who would it benefit the most? Is there another way to look at the data? Work is not dangerous or draining when you are […]