Data Breach — Is Your Business Prepared?

Recently I attended a Kansas City Direct Marketing Association (KCDMA) Meeting about data security and it was actually very interesting –partly because the speaker, Scott Swift, the Assistant VP of Claims with AXIS PRO Insurance, was very engaging. Data Breach – specifically Personally Identifiable Information (or PII as known in the industry) may affect each […]

Catalog Overview – New Resource Available

Every year the DMA produces their Statistical Fact Book, filled with industry trends and statistics compiled to help marketers in their efforts. For the first time, they have included category introductions for each of the 14 categories, including catalog, Internet, email, search, mobile and social. If you are interested in purchasing your copy of the […]

6 Online Display Marketing Terms to Know

ROS or RON (Run of Site or Run of Network) – These ads will show anywhere on the site or network. Sometimes the ROS/RON parts of a campaign outperform more targeted ad filtering. ROS/RON inventory costs tend to be the lowest, so arithmetically; it is easier to get a campaign closer to ROI+ when you start […]

Welcome to the hunt—now go have fun!

“Play is nature’s training ground for the hunt.” I think that line is somewhere in every nature show I have ever watched. (Queue the cute lion cubs wrestling.) For customers “the hunt” is finding the perfect item at a price they want to pay, then bagging it and taking it home to their dens. For […]

4 Tips to Help You Critique Your Catalog’s Cover

Covers are usually the first thing customers see. If you can get them to open the catalog and start shopping your chances of making a sale skyrocket. 1. Does Your Cover Appeal to Your Audience? If your customers are chic the cover needs to be beautiful. Make sure you are spending enough on photography to delight […]

Critique Your Own Website Like a Pro

In my work with my E-Commerce clients, I’m often in a position where I need to provide a review of a site in a thorough and professional way.  And having just done two site critiques as part of Catalog University’s Critique Month, I thought I’d share my thinking on how to go about this interesting […]

Using Catalogs to Drive Retail Sales

Loved this article in the Wall Street Journal, with quotes from many of our catalog and retail friends. Here are a few highlights. Craig Elbert, vice president of marketing for Bonobos, says that customers  who get a catalog spend 1.5 times as much as new shoppers who didn’t receive a catalog first. “A catalog gives […]

A Strange Phenomenom, Indeed!

In a world in which digital marketing continues to outpace its print brethren, a new catalog brand seems to mail every month. That’s not the strange part. What’s strange is WHO is mailing these catalogs. Some of these brands include merchants who currently sell through bricks and mortar stores (both branded and big box) and […]

Copy Voice in the Age of SEO

Over the years I have heard the line, “Nobody reads copy anymore.” more times than I can count. Catalogs have cut copy in an effort to appeal to the “new” copy averse customer. Meanwhile on the web, thanks to the new Google algorithm, the BEST way to get ranked highly in search is to have […]

Why Made in America Matters to Alex and Ani

Alex and Ani believes that just making money isn’t enough. When Alex and Ani CEO Giovanni Feroce spoke at the 2013 Fall directXchange conference he talked about Alex and Ani’s triple bottom line: Economic, Environmental and Social. He attributes their remarkable success (20 million to over 200 million in 4 years) to weaving all three […]