Research You Can Use … Beyond Demographics

At some point in your marketing career you’ve probably heard someone make the statement “The research numbers don’t lie” as support for some strategic or creative point-of-view. And while that may be true, it’s not exactly the same as saying that numbers always tell the whole truth. Don’t get me wrong… I believe in research. […]

5 Copy Tips for Increasing Catalog Sales

It’s February and the one time of the year that most copywriters aren’t buried in new products. It’s the perfect time to look at your catalog’s copy with fresh eyes and make it even better. If your copy needs a boost, here are 5 copy tips that may help. Develop a strong message for each catalog Customers are always […]

How to be interesting

Marketers sometimes get so focused on trying to “get the message out!!!” that they’re no longer interesting to the people whose attention they want to get. We’ve all been in those meetings where everyone leans forward and the head marketer says “We need to focus on our core message.” And everyone nods. Right, the core […]

Add 9000 new items to your web – every day?

“It’s about moving fast.” No kidding! Shoot 9000 shots a day? From product-in-the-door to posted-on-the-web in 2 days? Re-launch your website every day? It’s a nightmare scenario to most of us, but it’s a goal to “shoot and sell” at Zulily, a flash site targeting young women and little kiddos with beautiful product at 70% […]

Catalog Drivers

In recent years, more brands have discovered the power of mailing a catalog. But we aren’t talking about “old school” catalogs meant to showcase all of your products and then calling it a “channel.” Instead, think of catalogs as a powerful medium created to disrupt, delight and most importantly, DRIVE!

The Bribe or the Brand?

This holiday season, you’ll see more offers, promotions, teasers … well, more bribes to drive a sale than any other time of the year. With an expected holiday consumer spending more than $619 billion dollars, according to Internet Retailer, brands around the country are scrambling for their piece of the pie. Is the “bribe” necessarily […]

Using Digital Marketing to Pull Shoppers into Retail Stores

Some think digital marketing is killing off retail stores, but the truth is it can save them. New research shows you how. Online may seem big, but 94% of sales happen elsewhere. No doubt, retail store shopping can be frustrating. Two out of three consumers don’t find the information they need in-store. 43% leave frustrated. […]

Branding Tips from Lehman’s

We are thrilled to have Glenda Lehman Ervin join us on Wednesday, 10/29 to talk about branding. Glenda’s father started the Lehman’s catalog for folks who were looking for hard-to-find tools that allowed you to live “off the grid”. Lehman’s has expanded in print and on the web to carry all sorts of really great […]

Postcard Perfect

A 20-Point Checklist to Ensure a Successful Postcard Oftentimes, a brand finds that mailing a postcard makes more sense than a catalog. There are many reasons you might want to mail a postcard; including, the announcement of a customer-only sale, a new product introduction, a last chance deadline or even a seasonal sale. While this […]