What is the future of catalogs?

In 1998 I first heard that online was going to kill catalogs. Thirty years later they are still here, still relevant and gaining a younger audience. But as technology advances and retail evolves what will happen in 2025? I am thrilled that Kevin Hillstrom is also pondering this very thing and will be sharing his […]

2018 Year in Review, aka Cats & Bacon

Every year, Catalog University co-founders Sarah Fletcher and Janie Downey sort through TONS of direct marketing pieces to pull out anything they find intriguing that we can all learn from. They call this talk “Cats & Bacon” because you just can’t look away – like when someone mentions Cats. Or Bacon. Yum. What are the […]

2017 Year in Review, aka “Cats & Bacon”

Every year, Catalog University co-founders, Sarah Fletcher and I (Janie Downey), sort through several TONS of direct marketing pieces we received in the mail to find the best and the worst to share with you. We call this talk “Cats & Bacon” because there’s always so much to like – just like Cats & Bacon. What […]

Convert Those 1x Buyers

For circulation planners, the 2017 holiday season has begun. If you’re interested in FREE options using a few tricks to improve catalog productivity of your 1-time (1x) buyers, keep reading. Determine how many 1x buyers you have. My guess is 50% of the customers on your database have only made one purchase in their lifetime […]

Getting Social: Finding the ROI in Social Advertising

Social advertising is one of the hardest channels to attribute clear ROI. Yet its targeting offers the best way to connect more deeply with your customers. Most retailers think of social advertising as a necessary evil. In this talk, you’ll learn how it can be a great connector! On Wednesday, 7/12, at noon EST, Sandra Rand, […]

Finding The Business Within Your Business

John Miglautsch has deep roots in direct marketing. He loves the challenge of working with B2C catalogers to find their inner B2B business – and with B2B direct marketers to figure out a strong B2C strategy. He believes that it’s not just your brand or your product that brings success. It’s figuring out ways to unlock […]

What Have You Learned Today?

In the “old days,” you attended K-12 classes. Then maybe you went to college, got a degree, got a job and progressed by working hard or making lateral moves to other companies to get ahead. Throughout your career, you learned from experienced people you worked with, and maybe you got a grad degree, but even […]

Winning Email Headlines

While most email boxes are full to the brim, email continues to an effective way to talk with existing customers and to find new customers. I loved an article this morning in FastCompany about what to include or not include in a winning subject line.

Catalogs and Cocktails

Dear Pier 1, You almost had me. It was so close. I’m a fan already and purchase from you about once or twice a year. I own the garden parasols, the candles, the bar components, some pillows, and faux flowers, all of which I love. Thank you. I wasn’t hurt that the catalog came addressed to […]