You’re Smarter. Avoid the Reduction in Revenue.

How to avoid a plunge in revenue. Stories from the trenches. In the past three years I’ve seen these three things happen to more than one client. Don’t be next. I write this as a perspective to any cataloger who is considering one of these paths. Email is not a 1:1 replacement for the mail […]

Convert Those 1x Buyers

For circulation planners, the 2017 holiday season has begun. If you’re interested in FREE options using a few tricks to improve catalog productivity of your 1-time (1x) buyers, keep reading. Determine how many 1x buyers you have. My guess is 50% of the customers on your database have only made one purchase in their lifetime […]

Getting Social: Finding the ROI in Social Advertising

Social advertising is one of the hardest channels to attribute clear ROI. Yet its targeting offers the best way to connect more deeply with your customers. Most retailers think of social advertising as a necessary evil. In this talk, you’ll learn how it can be a great connector! On Wednesday, 7/12, at noon EST, Sandra Rand, […]

Finding The Business Within Your Business

John Miglautsch has deep roots in direct marketing. He loves the challenge of working with B2C catalogers to find their inner B2B business – and with B2B direct marketers to figure out a strong B2C strategy. He believes that it’s not just your brand or your product that brings success. It’s figuring out ways to unlock […]

Catalog Review – The Challah Connection

We’re excited for our first Catalog Review of the year. On Wednesday, March 8th at noon EST, Neal Schuler from the J. Schmid Agency, will walk us through his thoughts and suggestions for The Challah Connection catalog. What can you learn by hearing brilliant insights about someone else’s catalog? How about… What makes a great cover? What works […]

Amazon, Athleta and Man-Buns

The Art of Keeping it Simple. “Simple is harder than complex.” – Steve Jobs Browsing through a catalog of one of my favorite brands, I found myself completely frustrated, to the point that I eventually threw the catalog aside. Why? Because they made it hard for me to shop. We are in an era where […]

Research that makes you say, “Oh crap!”

The research stopped me cold. And I seriously thought our team had it right … we didn’t. Let me back up to the beginning. At J. Schmid one of our mantras is that catalogs should DISRUPT, DELIGHT and DRIVE. I’d like to focus on the latter. Catalogs should DRIVE customers or prospects to DO something. […]

3 things catalogers can learn from Donald Trump

Love him, or hate him, Trump has captured the spotlight and is changing politics forever. Many of the tactics he is using can also be harnessed by catalogers to get their customer’s attention. Connect first, sell second Trump didn’t start out as a politician. America knew him first as a gruff real estate mogul who sometimes won, sometimes […]

Bad Discounts

This past holiday season several major retailers (Lands’ End, Ann Taylor, Eddie Bauer and more) all offered early and deep, 50% off discounts. I blogged about Lands’ End’s discounts at the time, from a creative perspective, in I can feel your desperation. The idea of big, BIG discounts early on bothered me, but I couldn’t […]