Who Are You?

Who am I? On the surface that looks like an easy question for any catalog to answer. I’m “______”. Answering that question well is at the very heart of merchandising, marketing, and design. It’s easy to keep your head down, stick with the facts, “I’m ACME Catalog, I sell widgets.” and let everything fall from there. […]

Can You Replace Catalogs with Mailers?

As the price of postage has gone up, less expensive mailers have started to look better and better. Can you replace a poorly performing catalog drop with a slim jim catalog or a tri-fold mailer? Yes. (Notice I said “poorly performing”.) Sometimes a changeup in the mailing lineup gets more attention at a lower cost. […]

Post cards or Tri-fold mailer?

What is the best postcard size for direct mail? I had a new client ask me what she thought was a simple question. “Which is better, a small postcard or a large postcard? That isn’t a simple question. There were so many things to consider and the right answer depends on how big the available list is, what […]

What Amazon Has Taught Your Customers (Whether You Like It or Not)

With Amazon.com selling more than its 12 biggest competitors combined, it’s time to learn the new rules of e-commerce. Like it or not, Amazon is setting the standards. Here’s what customers have come to believe: Shipping Is Free (and I’ll Buy More to Make it Free) 80% of online shoppers say free shipping is “very […]

The Bribe or the Brand?

This holiday season, you’ll see more offers, promotions, teasers … well, more bribes to drive a sale than any other time of the year. With an expected holiday consumer spending more than $619 billion dollars, according to Internet Retailer, brands around the country are scrambling for their piece of the pie. Is the “bribe” necessarily […]

Using Digital Marketing to Pull Shoppers into Retail Stores

Some think digital marketing is killing off retail stores, but the truth is it can save them. New research shows you how. Online may seem big, but 94% of sales happen elsewhere. No doubt, retail store shopping can be frustrating. Two out of three consumers don’t find the information they need in-store. 43% leave frustrated. […]

New Ideas — where do they come from?

New ideas come from unexpected places There you are, staring at a blank piece of paper, thinking that you are stuck, wondering if you have run out of new ideas. And then somebody walks into your office and distracts you from the tyranny of the blank page. You mention your quandary, they say they haven’t got a clue […]

Why You Should Adopt a Mobile-First Ecommerce Marketing Strategy

A few weeks ago, for the first time in history, more people used mobile phones and tablets, instead of computers, to visit online stores. Mobile commerce has been increasing for years, but from now on, mobile commerce is the default for people shopping online. The good news: Mobile commerce can convert even better than desktop […]

Subject Lines

I’m in the trenches with clients and some honestly don’t test subject lines with emails. There are many reasons why they don’t, but I’m always appreciative to find published results on what’s working so I can help them along. Today’s Target Marketing Online posted some excellent stats about the Best Subject Lines. Starting the subject […]

Quality Score Impacts on Pay-per-Click Advertising

Your Google AdWords Quality Score measures of the quality, relevance, and performance of Pay-per-Click advertising campaigns at the keyword level. It affects: Your Cost per Click The Volume of Traffic The Position of Ads Google’s goal with Quality Score is to ensure the ads that show up on their search engine results page are the […]