Getting Social: Finding the ROI in Social Advertising

Social advertising is one of the hardest channels to attribute clear ROI. Yet its targeting offers the best way to connect more deeply with your customers. Most retailers think of social advertising as a necessary evil. In this talk, you’ll learn how it can be a great connector! On Wednesday, 7/12, at noon EST, Sandra Rand, […]

Finding The Business Within Your Business

John Miglautsch has deep roots in direct marketing. He loves the challenge of working with B2C catalogers to find their inner B2B business – and with B2B direct marketers to figure out a strong B2C strategy. He believes that it’s not just your brand or your product that brings success. It’s figuring out ways to unlock […]

What Have You Learned Today?

In the “old days,” you attended K-12 classes. Then maybe you went to college, got a degree, got a job and progressed by working hard or making lateral moves to other companies to get ahead. Throughout your career, you learned from experienced people you worked with, and maybe you got a grad degree, but even […]

Catalog Critique with Lois Brayfield

New date! We are super excited to announce our next Creative Critique on Tuesday, 11/29. Lois Brayfield is the President of direct marketing agency J.Schmid, and is Catalog U’s Dean of Creative. In Lois’ past reviews, she’s found dozens of elements to comment on that are amazingly helpful. Her advice is guaranteed to give you great […]

Winning Email Headlines

While most email boxes are full to the brim, email continues to an effective way to talk with existing customers and to find new customers. I loved an article this morning in FastCompany about what to include or not include in a winning subject line.

Research that makes you say, “Oh crap!”

The research stopped me cold. And I seriously thought our team had it right … we didn’t. Let me back up to the beginning. At J. Schmid one of our mantras is that catalogs should DISRUPT, DELIGHT and DRIVE. I’d like to focus on the latter. Catalogs should DRIVE customers or prospects to DO something. […]

How to Write Great Headlines

Please join us on Weds, 11/18, at Noon EST. Writing great headlines is hard. But even if you have never written a headline, there are techniques that make it easier. Sarah Fletcher, Creative Director for Catalog Design Studios and Co-founder of Catalog University has been writing headlines for years. She’ll share how she determines what […]

How to Ease the Pain of Proofing!

Please join us on Wednesday, 4/22, at noon EDT with industry expert Lauren Ackerman as we talk about best practices with proofing – and how to make this process less painful. Register below!

Using Single Product Offers to Grow your House File

What’s the best way to get a prospective buyer to purchase from your brand for the first time? In a world full of competitors, what can make you stand out from the crowd? How about an offer they simply can’t refuse? In this Pub Talk on Wednesday, 4/01 at noon EDT, Allen Abbott, CohereOne Senior […]