Creating Engagement

Lessons from catalogs past I was looking through the most recent Lands’ End catalog and I realized that I really missed Lee Eisenberg. For those of you who don’t know Mr. Eisenberg (I’ve only heard him speak and had a brief chat at the GCIC years ago.) he was the driving force behind the best […]

Using Catalogs to Drive Retail Sales

Loved this article in the Wall Street Journal, with quotes from many of our catalog and retail friends. Here are a few highlights. Craig Elbert, vice president of marketing for Bonobos, says that customers  who get a catalog spend 1.5 times as much as new shoppers who didn’t receive a catalog first. “A catalog gives […]

A Strange Phenomenom, Indeed!

In a world in which digital marketing continues to outpace its print brethren, a new catalog brand seems to mail every month. That’s not the strange part. What’s strange is WHO is mailing these catalogs. Some of these brands include merchants who currently sell through bricks and mortar stores (both branded and big box) and […]