Peanut Names

Here’s a direct marketing tip that is so wonderful you just have to laugh. I was at the NEMOA conference talking with a group about the dustup Bill LaPierre is having with the co-ops when Todd Smith, president of Whitley’s Peanuts, said “I have a co-op success story. We told the co-ops to get us a […]

Creating Engagement

Lessons from catalogs past I was looking through the most recent Lands’ End catalog and I realized that I really missed Lee Eisenberg. For those of you who don’t know Mr. Eisenberg (I’ve only heard him speak and had a brief chat at the GCIC years ago.) he was the driving force behind the best […]

Using Catalogs to Drive Retail Sales

Loved this article in the Wall Street Journal, with quotes from many of our catalog and retail friends. Here are a few highlights. Craig Elbert, vice president of marketing for Bonobos, says that customers  who get a catalog spend 1.5 times as much as new shoppers who didn’t receive a catalog first. “A catalog gives […]