3 things catalogers can learn from Donald Trump

Love him, or hate him, Trump has captured the spotlight and is changing politics forever. Many of the tactics he is using can also be harnessed by catalogers to get their customer’s attention. Connect first, sell second Trump didn’t start out as a politician. America knew him first as a gruff real estate mogul who sometimes won, sometimes […]

Actual Useful Information About #TheDress and Accurate Color

The average customer doesn’t understand how the images they see on their screen got there. It’s voodoo, magic, and for online retailers a customer service problem waiting to happen. #TheDress is much ado about something that actually matters to all retailers and I’ll try to keep the “why” as non-techy as possible. You can’t control Color You can’t […]