Matchbacks Are Bothering Me. My New Year’s Resolution.

It’s the end of the year and my New Year’s Resolution for 2016 will be focused on figuring out why match rates for the matchback are so low. Have you seen your match rate lately?  Is the low rate bothering anyone else?  (If you’re not familiar with matchbacks, look to the bottom of this blog […]

Designing Catalogs for the Senior Market

When several of my clients begin asking the same question within weeks of each other, I take notice. Lately, I’ve heard several variations of something like this. “How do I retain my aging customers and begin attracting a younger market?” When I dig a little deeper, the driving force behind the question is really about […]

The Bribe or the Brand?

This holiday season, you’ll see more offers, promotions, teasers … well, more bribes to drive a sale than any other time of the year. With an expected holiday consumer spending more than $619 billion dollars, according to Internet Retailer, brands around the country are scrambling for their piece of the pie. Is the “bribe” necessarily […]

Using Digital Marketing to Pull Shoppers into Retail Stores

Some think digital marketing is killing off retail stores, but the truth is it can save them. New research shows you how. Online may seem big, but 94% of sales happen elsewhere. No doubt, retail store shopping can be frustrating. Two out of three consumers don’t find the information they need in-store. 43% leave frustrated. […]

Change B2B into T2T and really engage your customers

  I keep hearing “…but what about B2B?” like it exists in a completely separate universe. B2B is not building to building. Businesses are run by people, inspired by people and ultimately for people to use in their work life. The guy in the suit leaning back in his chair at the meeting is going […]

Follow Me, Like Me, Order Now … Blah, Blah, Blah

In this new marketing climate, customers are savvy. If your call-to-action isn’t bold and relevant customers will simply ignore you. Consider these six tips when creating a strong call-to-action that will resonate and encourage customers to take the next step of engagement. 1. Build a Hierarchy. Strategy can make or break your execution. Outline your […]

Go for the “Wow!”

Want to stand out in the crowded market place? Mail something. Not email, not voice mail, not texting, good old fashioned mail. The kind of mail that requires you to put a stamp on it. The kind that you hold in your hands when it arrives. The kind that makes you think “Wow, I wonder […]