Yes, Understanding and Applying Technology is Required!

The following post was written by Jeff Gerber, Senior Product Manager for Marketer’s Studio at Quad/Graphics. Jeff has more than 20 years’ experience in the publishing industry. He started out as a newspaper editor, then worked to implement workflow solutions at magazines and catalogs, and now leads a team at Quad/Graphics that designs, develops and […]

Amazon, Athleta and Man-Buns

The Art of Keeping it Simple. “Simple is harder than complex.” – Steve Jobs Browsing through a catalog of one of my favorite brands, I found myself completely frustrated, to the point that I eventually threw the catalog aside. Why? Because they made it hard for me to shop. We are in an era where […]

Postcard Perfect

A 20-Point Checklist to Ensure a Successful Postcard Oftentimes, a brand finds that mailing a postcard makes more sense than a catalog. There are many reasons you might want to mail a postcard; including, the announcement of a customer-only sale, a new product introduction, a last chance deadline or even a seasonal sale. While this […]

Think Brand Campaign!

For years, the catalog model has worked. We knew who to mail, when to mail, what to mail — and it worked! It was down-right easy to turn a few knobs and create incremental response. And while the traditional model still works, it’s certainly not as formulaic as it once was. In fact, I think […]

A/B Split test—hey, no fair!

I’m a big fan of Which Test Won and if you have a website and haven’t signed up yet, I would encourage you to do so. And now for the cautionary tale… In a recent test they showed and A/B test that was designed to see if humor was more successful than just the facts. Awesome test […]

Follow Me, Like Me, Order Now … Blah, Blah, Blah

In this new marketing climate, customers are savvy. If your call-to-action isn’t bold and relevant customers will simply ignore you. Consider these six tips when creating a strong call-to-action that will resonate and encourage customers to take the next step of engagement. 1. Build a Hierarchy. Strategy can make or break your execution. Outline your […]