More than a Book: Creating Interactive Engagement with InDesign

iPads have become mainstream and companies as diverse as General Electric and Hallmark are discovering that creating iBooks is a smart way to introduce products to consumers, create HR manuals, create B2B catalogs and more. Pinch and zoom photos, videos and other features make the platform interactive and much more effective than printed or PDF […]

5 Take-Aways from KCDMA: Copywriting

I attended the Kansas City Direct Marketing Association meeting yesterday (4/9/13.) The speaker was catalog veteran, book author, and all things copywriting, Pat Friesen. Quick Take-Aways1. The P.S. at the bottom of a letter (or email) is immediately read by 30%—that’s just where they start. 2. While most catalogers know the known Hot Spot on […]