Catalogs After Dark with Matt Fey

We can’t wait to have J. Schmid Creative Director Matt Fey back in the Pub this fall. Matt will be talking about how to seduce customers with the provocative art of words and pictures. Matt will be showing how you can find the sex appeal in ANY brand, product, or service. Yow! How can you miss […]

The P.O.W.E.R. of Copy!

Words have power. The power to inspire. The power to connect. The power to compel you to get up off your behind and do something!  So…how exactly do words do that? Better question: how can YOU make them do that? It’s challenging enough to get consumers to read catalogs. So when they do read, you […]

More than a Book: Creating Interactive Engagement with InDesign

iPads have become mainstream and companies as diverse as General Electric and Hallmark are discovering that creating iBooks is a smart way to introduce products to consumers, create HR manuals, create B2B catalogs and more. Pinch and zoom photos, videos and other features make the platform interactive and much more effective than printed or PDF […]

How do you write sales copy for SEO and Google that doesn’t suck?

The new Google algorithm, code name hummingbird, is changing the way we write web copy. It was designed to keep naughty copywriters from endlessly repeating keywords to get better rankings. Google’s noble goal is to make the web more user friendly by rewarding content rather than keyword stuffing. Good sales copy follows a hierarchy of […]