5 Take-Aways from KCDMA: Copywriting

I attended the Kansas City Direct Marketing Association meeting yesterday (4/9/13.) The speaker was catalog veteran, book author, and all things copywriting, Pat Friesen. Quick Take-Aways1. The P.S. at the bottom of a letter (or email) is immediately read by 30%—that’s just where they start. 2. While most catalogers know the known Hot Spot on […]