Pursuing a “Content First” Workflow

The following post was written by Jeff Gerber, Senior Product Manager for Marketer’s Studio at Quad/Graphics. Jeff has more than 20 years’ experience in the publishing industry. He started out as a newspaper editor, then worked to implement workflow solutions at magazines and catalogs, and now leads a team at Quad/Graphics that designs, develops and […]

Research that makes you say, “Oh crap!”

The research stopped me cold. And I seriously thought our team had it right … we didn’t. Let me back up to the beginning. At J. Schmid one of our mantras is that catalogs should DISRUPT, DELIGHT and DRIVE. I’d like to focus on the latter. Catalogs should DRIVE customers or prospects to DO something. […]