Catalog Review – The Challah Connection

We’re excited for our first Catalog Review of the year. On Wednesday, March 8th at noon EST, Neal Schuler from the J. Schmid Agency, will walk us through his thoughts and suggestions for The Challah Connection catalog. What can you learn by hearing brilliant insights about someone else’s catalog? How about… What makes a great cover? What works […]

FIVE Catalog Design Fails

When assessing or critiquing catalog design I’m of the belief that every issue could “always be better.” However, most criticism points to small deficiencies that at the end of the day, do not make a big difference in overall results. Collectively they can make a big difference, but only if your catalog layouts truly stink […]