The benefit of Travel Pajamas

The 3 rules of advertising are benefit, benefit, benefit When you want to increase sales of a product, the most important thing to do is determine the benefit. What is the product going to do for the customer? Most product copy focuses on the attributes, product specifications, what it does, what it’s made of, where it […]

2018 Year in Review, aka Cats & Bacon

Every year, Catalog University co-founders Sarah Fletcher and Janie Downey sort through TONS of direct marketing pieces to pull out anything they find intriguing that we can all learn from. They call this talk “Cats & Bacon” because you just can’t look away – like when someone mentions Cats. Or Bacon. Yum. What are the […]

2017 Year in Review, aka “Cats & Bacon”

Every year, Catalog University co-founders, Sarah Fletcher and I (Janie Downey), sort through several TONS of direct marketing pieces we received in the mail to find the best and the worst to share with you. We call this talk “Cats & Bacon” because there’s always so much to like – just like Cats & Bacon. What […]

Catalog Review – The Challah Connection

We’re excited for our first Catalog Review of the year. On Wednesday, March 8th at noon EST, Neal Schuler from the J. Schmid Agency, will walk us through his thoughts and suggestions for The Challah Connection catalog. What can you learn by hearing brilliant insights about someone else’s catalog? How about… What makes a great cover? What works […]

What Have You Learned Today?

In the “old days,” you attended K-12 classes. Then maybe you went to college, got a degree, got a job and progressed by working hard or making lateral moves to other companies to get ahead. Throughout your career, you learned from experienced people you worked with, and maybe you got a grad degree, but even […]

How Do You Keep Copy Fresh?

We recently got two great copy questions from our “Pub Regulars”: How do you keep copy fresh when you sell the same product over and over? How do you give similar products a life of their own? Jeff Ryan wrote copy for L.L.Bean for 19 years and has gone on to write copy for dozens of […]

Cats & Bacon: Direct Marketing Year in Review 2016

Sarah Fletcher and I have a collective weird sense of humor which is a really good asset to have when you’re running a website! Running a website AND keeping track of the twists and turns of our ever-evolving industry? That ALWAYS gives us points to ponder and a good laugh. Sort of like Cats and […]

FIVE Catalog Design Fails

When assessing or critiquing catalog design I’m of the belief that every issue could “always be better.” However, most criticism points to small deficiencies that at the end of the day, do not make a big difference in overall results. Collectively they can make a big difference, but only if your catalog layouts truly stink […]

Catalog Critique with Lois Brayfield

New date! We are super excited to announce our next Creative Critique on Tuesday, 11/29. Lois Brayfield is the President of direct marketing agency J.Schmid, and is Catalog U’s Dean of Creative. In Lois’ past reviews, she’s found dozens of elements to comment on that are amazingly helpful. Her advice is guaranteed to give you great […]

Amazon, Athleta and Man-Buns

The Art of Keeping it Simple. “Simple is harder than complex.” – Steve Jobs Browsing through a catalog of one of my favorite brands, I found myself completely frustrated, to the point that I eventually threw the catalog aside. Why? Because they made it hard for me to shop. We are in an era where […]