Leveraging the power of the sales receipt?

The guy who invented Twitter and Square, Jack Dorsey, is now taking on the sales receipt. (Mitch Joel mentioned that in his last blog post.) After a moment of head scratching I went from “Seriously?” to “Interesting!” Not just because I am still trying to figure out who sent me the book From Paris to Provence […]

Why Made in America Matters to Alex and Ani

Alex and Ani believes that just making money isn’t enough. When Alex and Ani CEO Giovanni Feroce spoke at the 2013 Fall directXchange conference he talked about Alex and Ani’s triple bottom line: Economic, Environmental and Social. He attributes their remarkable success (20 million to over 200 million in 4 years) to weaving all three […]

Think Brand Campaign!

For years, the catalog model has worked. We knew who to mail, when to mail, what to mail — and it worked! It was down-right easy to turn a few knobs and create incremental response. And while the traditional model still works, it’s certainly not as formulaic as it once was. In fact, I think […]

Workflow Shakeup: Web First—Catalog Second

Web First: Andy James at the NEMOA Fall 2013 Conference from Catalog University on Vimeo. Direct Marketers have traditionally selected product, photographed it, and written about it with one goal in mind: a printed catalog, with deadlines set to meet print needs. After a catalog prints, copy and photos are pulled from print and are […]

How one company grew sales from $2.2 mil to $80 mil in 3 years

Alex and Ani was founded as a jewelry-making company in 2004, based in Newport, RI. Giovanni Feroce became CEO in 2010, and in the past three years, has helped sales increase from $2.2 million to $80M, with on-line sales going from $200,000 to $30M. A&A now has 50 retail stores and 874 employees. Giovanni calls […]

Loyalty is dead. Actually it never existed. You need fans.

Everyone talks about customer loyalty as though it is a magical quality that some brands just get. That’s silly. Apple didn’t “create” loyalty. They created a collection of products that work together seamlessly. These products look great and are crazy intuitive. I own multiple Apple products, but am I loyal? Yes and No. If Apple […]

Catalog Stories Volume 1

We have a funny industry, full of funny people. This is the first, though certainly not the last Catalog Story. We look forward to hearing yours! Join the Catalog University mailing list to get updates on our Free Pub Talks with industry leading speakers, new classes and great information. You can also follow us on Twitter and if […]

Love by the numbers

How do you get customers to love you? Good news—bad news. First the good news is they have already told you. Now the bad news, it is a lot of hard work to understand what they are saying. Don’t blow past this I have seen sales increase 20% and more by, without ego, and without […]