Loyalty is dead. Actually it never existed. You need fans.

Everyone talks about customer loyalty as though it is a magical quality that some brands just get. That’s silly. Apple didn’t “create” loyalty. They created a collection of products that work together seamlessly. These products look great and are crazy intuitive. I own multiple Apple products, but am I loyal? Yes and No. If Apple […]

Catalog Stories Volume 1

We have a funny industry, full of funny people. This is the first, though certainly not the last Catalog Story. We look forward to hearing yours! Join the Catalog University mailing list to get updates on our Free Pub Talks with industry leading speakers, new classes and great information. You can also follow us on Twitter and if […]

Love by the numbers

How do you get customers to love you? Good news—bad news. First the good news is they have already told you. Now the bad news, it is a lot of hard work to understand what they are saying. Don’t blow past this I have seen sales increase 20% and more by, without ego, and without […]