Managing Change

I was thinking back on cell phones and I realized that in 2000 I didn’t own one. 14 years later my phone does email, takes HD video, uses GPS, and has an app for everything. I could not have imagined that when I was counting down the minutes left in the last century. I have […]

Pick up the Phone—Sheesh!

One of the biggest barriers to great catalogs is poor communication. Poor communication between the merchants and the creative team and poor communication between Copywriters and Art Directors. (There is probably more bad communication in other areas, I just don’t see it.) Because catalogers all know that the press date doesn’t change, we develop a […]

Social Deep Dive Turns up Hookers and Gold

I spent the last 2 weeks doing a deep dive into social media. I went in thinking it was a giant time suck with limited ROI. (Yes, my first 15 followers on Twitter were hookers.) I came out a total convert because of tools, ideas, and strategies I didn’t know existed. Here’s a review of […]

Moosejaw Gems

At a recent NEMOA conference, I heard a great presentation from Eoin Comerford, CEO of Moosejaw. Moosejaw was a new name to me. They were founded by Robert Wolf in 1992. They have a staff of 50 at their headquarters in Detroit, Michigan. They are early adaptors – with 11 retail stores, a website that started […]