The Bribe or the Brand?

This holiday season, you’ll see more offers, promotions, teasers … well, more bribes to drive a sale than any other time of the year. With an expected holiday consumer spending more than $619 billion dollars, according to Internet Retailer, brands around the country are scrambling for their piece of the pie. Is the “bribe” necessarily […]

Welcome to the hunt—now go have fun!

“Play is nature’s training ground for the hunt.” I think that line is somewhere in every nature show I have ever watched. (Queue the cute lion cubs wrestling.) For customers “the hunt” is finding the perfect item at a price they want to pay, then bagging it and taking it home to their dens. For […]

Infotainment

Back when Walter Cronkite was broadcasting, there was just news. Somewhere between USA Today and Fox News, news became less about accurate information and more about keeping viewers engaged, it became infotainment. Media structures are being shattered by the web. Curated information is no longer the rarified domain of media conglomerates, and infotainment is the […]

Change B2B into T2T and really engage your customers

  I keep hearing “…but what about B2B?” like it exists in a completely separate universe. B2B is not building to building. Businesses are run by people, inspired by people and ultimately for people to use in their work life. The guy in the suit leaning back in his chair at the meeting is going […]

Moosejaw Gems

At a recent NEMOA conference, I heard a great presentation from Eoin Comerford, CEO of Moosejaw. Moosejaw was a new name to me. They were founded by Robert Wolf in 1992. They have a staff of 50 at their headquarters in Detroit, Michigan. They are early adaptors – with 11 retail stores, a website that started […]