Welcome to the Cat-U Pub!
Below you will see a list of all our upcoming Pub Talks. Pub Talks are FREE and an easy way to keep up with our ever changing industry. Join the discussion and ask questions during a live session, or catch a recorded session later. Recorded Pub Talks are free for about a week and are always available to subscribers.
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Is your focus on knowledge? Or merely data? In direct marketing, our focus is on testing. This worked? Do more of it. This didn't work? Do less. But are you testing for things that truly change how you run your business? Or are you just testing for 1x results? This session will make you think about why you test as we walk through several case studies which challenge conventional wisdom. Please join John Miglautsch on Wednesday, October 25th at noon…Find out more »
Every year, Catalog University co-founders, Sarah Fletcher and I (Janie Downey), sort through several TONS of direct marketing pieces we received in the mail to find the best and the worst to share with you. We call this talk "Cats & Bacon" because there's always so much to like - just like Cats & Bacon. What are the trends we're seeing in catalogs and in smaller direct marketing pieces? What terrific cover treatments did we see this year? What are the…Find out more »
We're excited to host our first catalog critique of the year with new Cat U subscriber company, Woodcraft. If you aren't familiar with Woodcraft, take a peek at their website. Our catalog critiquer is Neal Schuler, VP of Creative for J. Schmid, a terrific creative agency based in Mission, Kansas. Neal has extensive experience in direct marketing and always offers powerful insights that help not just the catalog he's critiquing, but everyone who is listening. Cat U critiques can touch on…Find out more »
Publishing Technology continues to evolve and improve, allowing people to do more things much faster. But is that always necessary? Just because you can do something, does that mean you should do it? And is buying new technology enough? What do you need to do at your organization to make sure the tech you put in place really helps? Join Cat U Dean Scot Barker on Thursday, 4/26 at noon EST as he talks not only about technology, but processes…Find out more »
This month in the Cat U Pub, Dean of Ecom Chris Middings, brings you the inside scoop on Amazon advertising based on years of experience running pay-per-click campaigns for a mix of clients. Here's the bottom line: If you're selling products on Amazon, you should be advertising on Amazon. Amazon has the world's best data on what people actually buy, and you can leverage it to get incremental sales on the platform. Everyone on Amazon is at the "bottom of…Find out more »
Consumer privacy issues and concerns are all over the news. As an ethical direct marketer, what can you do to assure your customers that shopping with you is safe? What are the new standards? And how can you best cut through the confusion? Please join us on Thursday, 6/21, at noon EST to hear from attorney Kevin Haley. Kevin's firm, Brann & Isaacson, specializes in direct marketing issues. Kevin is great at both understanding the law and explaining it in…Find out more »
In the new consumer-driven age, direct marketer and retailer MacKenzie-Childs decided to shift their focus from individual marketing programs to a strategy based on reaching customers where and when they should be reached. Their improved ability to acquire and retain customers will be presented in this talk from two perspectives: from retailer MacKenzie-Childs, and from their technology partner, QuickPivot. This talk will help you see what happens when you stop thinking in marketing programs and instead shift to becoming 100% customer focused.…Find out more »
We are excited to announce that the creative team at Hammacher Schlemmer is allowing us to do a creative review for them in the Cat U Pub. We'll go live with the results on Thursday, 11/15 at noon ET. Neal Schuler from J. Schmid is hosting the review. We love when Neal is in the Pub because we always learn so much from him. If you've never joined us before for a creative review, you're in for a treat. What…Find out more »
Every year, Catalog University co-founders Sarah Fletcher and Janie Downey sort through TONS of direct marketing pieces to pull out anything they find intriguing that we can all learn from. They call this talk "Cats & Bacon" because you just can't look away - like when someone mentions Cats. Or Bacon. Yum. What are the trends they're seeing in catalogs and in smaller direct marketing pieces? What terrific cover treatments did they see this year? What are the latest trends…Find out more »
Where is catalog marketing headed in the next six years? In this fun and informative session, Kevin Hillstrom will leverage his experience analyzing ten billion purchase records for 225+ clients to explain what catalog marketing might look like in the year 2025. Utilizing his “Great Eight” format for evaluating growth strategies within brands, Kevin will offer actionable strategies related to: Audience Awareness Acquisition Welcome Programs Anniversary Programs Optimization Programs New Merchandise Existing Merchandise Join us to learn about how to…Find out more »
Looking for FREE classes and information on direct mail, direct marketing and the catalog industry? The Catalog University Pub is where you will see great presentations by top industry experts. The Pub covers a wide range of topics with classes on:
Direct Marketing Best Practices
E-commerce Best Practices
and so much more!
Sign up for the Catalog University mailing list to get updates about upcoming classes and Pub Talks. We'll also send you a FREE copy of the Great Catalog Checklist. It's super handy and loaded with information you'll use over and over again. There's always something new to learn at Catalog University and we hope you join us in the Pub soon.