Welcome to the Cat-U Pub!
Below you will see a list of all our upcoming Pub Talks. Pub Talks are FREE and an easy way to keep up with our ever changing industry. Join the discussion and ask questions during a live session, or catch a recorded session later. Recorded Pub Talks are free for about a week and are always available to subscribers.
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We can't wait to have J. Schmid Creative Director Matt Fey back in the Pub this fall. Matt will be talking about how to seduce customers with the provocative art of words and pictures. Matt will be showing how you can find the sex appeal in ANY brand, product, or service. Yow! How can you miss that!? Click below to register. See you October 12th, noon - 1:00 EST.Find out more »
The Power of Pain Points: Leveraging Your Customers’ Dilemmas to Create an Amazingly Useful Brand Experience
What problems are you solving for your customers? Have you made their lives easier or simpler in some way? Solved a tricky issue? Elevated a ho-hum daily experience for them is some way? Created a space in their day for refreshment? Made them feel special? Empowered them to reach one of their goals? Taken care of annoying little details for them? Beloved brands do indeed make a habit of solving problems like these for their customers. Learn how your customers’…Find out more »
Meetings can take up most of your day at work. Are they worth it? Usually not! Join organizational expert (and Catalog U Co-founder) Janie Downey this November for tips and tricks to make meeting time more efficient and effective.Find out more »
New date! We are super excited to announce our next Creative Critique on Tuesday, 11/29. Lois Brayfield is the President of direct marketing agency J.Schmid, and is Catalog U's Dean of Creative. In Lois' past reviews, she's found dozens of elements to comment on that are amazingly helpful. Her advice is guaranteed to give you great inspiration about ways to improve your own work. This November Lois will be walking us through Revival Animal Health and Mary Maxim. Check them out! And…Find out more »
Sarah Fletcher and I have a collective weird sense of humor which is a really good asset to have when you're running a website! Running a website AND keeping track of the twists and turns of our ever-evolving industry? That ALWAYS gives us points to ponder and a good laugh. Sort of like Cats and Bacon do on FB and YouTube 🙂 Each year, Sarah and I collect the crazy, cool and best stuff we see in print, in email,…Find out more »
We recently got two great copy questions from our "Pub Regulars": How do you keep copy fresh when you sell the same product over and over? How do you give similar products a life of their own? Jeff Ryan wrote copy for L.L.Bean for 19 years and has gone on to write copy for dozens of other direct marketers. In this talk, Jeff will share ideas for ways to keep copy fresh and relevant, and to differentiate between two or more…Find out more »
We're excited for our first Catalog Review of the year. On Wednesday, March 8th at noon EST, Neal Schuler from the J. Schmid Agency, will walk us through his thoughts and suggestions for The Challah Connection catalog. What can you learn by hearing brilliant insights about someone else's catalog? How about... What makes a great cover? What works well on pages 2-3? How can you improve on your brand message? How well does your catalog work as a web driver? What copy works…Find out more »
John Miglautsch has deep roots in direct marketing. He loves the challenge of working with B2C catalogers to find their inner B2B business - and with B2B direct marketers to figure out a strong B2C strategy. He believes that it's not just your brand or your product that brings success. It's figuring out ways to unlock the attribution puzzle as you discover the business within your business. In this talk, John will discuss case studies from Industrial Safety, Mutual Group, Cabela's,…Find out more »
We are super excited to have Amy Africa join us in the Catalog University Pub on May 24th at noon EST. If you don't already know her, Amy is one of the brightest, most innovative thinkers on all things web. For this talk, Amy will focus on ways your company can make more money this holiday season. I know. We're talking about Holiday 2017. It's time! This talk is for B2B, B2C, and anyone else who sells something - anything -…Find out more »
Social advertising is one of the hardest channels to attribute clear ROI. Yet its targeting offers the best way to connect more deeply with your customers. Most retailers think of social advertising as a necessary evil. In this talk, you’ll learn how it can be a great connector! On Wednesday, 7/12, at noon EST, Sandra Rand, VP of Marketing for OrionCKB, will talk about current best practices in social media, including: How paid social increases the efficiency of all other ad…Find out more »
Looking for FREE classes and information on direct mail, direct marketing and the catalog industry? The Catalog University Pub is where you will see great presentations by top industry experts. The Pub covers a wide range of topics with classes on:
Direct Marketing Best Practices
E-commerce Best Practices
and so much more!
Sign up for the Catalog University mailing list to get updates about upcoming classes and Pub Talks. We'll also send you a FREE copy of the Great Catalog Checklist. It's super handy and loaded with information you'll use over and over again. There's always something new to learn at Catalog University and we hope you join us in the Pub soon.