Welcome to the Cat-U Pub!

Below you will see a list of all our upcoming Pub Talks. Pub Talks are FREE and an easy way to keep up with our ever changing industry. Join the discussion and ask questions during a live session, or catch a recorded session later. Recorded Pub Talks are free for about a week and are always available to subscribers.

Free Direct Mail classes at the Catalog University Pub

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Working with Digital Predictors to Improve Customer Response

May 27, 2015 @ 12:00 pm - 1:00 pm


Panel discussion! Weds, 5/27, noon EDT

Incorporating digital predictors into a mailing strategy helps retailers make better print mailing decisions, and can increase revenue by up to 3x. In this case study from CohereOne, we’ll hear how one retailer incorporated digital predictors and reactivated their older buyers by 83%.

Ever wonder what it would take to bring your direct mail program to the next level? Is it possible to mail more (or even less) while increasing your profits? Vice President of Client Services, Travis Seaton, and Vice President of Digital Product Management, Jude Hoffner, of CohereOne will explore how traditional selection criteria in circulation management (recency, frequency, monetary) isn’t the end-all, be-all in today’s ecommerce-centric world. More can be done to better target your customers! Please join us on 5/27 to learn more.

Click below to register!

Pre-register for this Pub Talk


May 27, 2015
12:00 pm - 1:00 pm
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Catalog University


Cat-U Pub

Looking for FREE classes and information on direct mail, direct marketing and the catalog industry? The Catalog University Pub is where you will see great presentations by top industry experts. The Pub covers a wide range of topics with classes on:

Direct Marketing
Catalog Design
Catalog Marketing
Catalog Merchandising
Marketing Analytics
Catalog Operations
Direct Marketing Best Practices
E-commerce Best Practices
Email Marketing
Marketing Strategy
and so much more!

Sign up for the Catalog University mailing list to get updates about upcoming classes and Pub Talks. We'll also send you a FREE copy of the Great Catalog Checklist. It's super handy and loaded with information you'll use over and over again. There's always something new to learn at Catalog University and we hope you join us in the Pub soon.