Welcome to the Cat-U Pub!

Below you will see a list of all our upcoming Pub Talks. Pub Talks are FREE and an easy way to keep up with our ever changing industry. Join the discussion and ask questions during a live session, or catch a recorded session later. Recorded Pub Talks are free for about a week and are always available to subscribers.

Free Direct Mail classes at the Catalog University Pub

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Processes, People and Products to Become 100% Customer-Focused

July 26, 2018 @ 12:00 pm - 1:00 pm


In the new consumer-driven age, direct marketer and retailer MacKenzie-Childs decided to shift their focus from individual marketing programs to a strategy based on reaching customers where and when they should be reached. Their improved ability to acquire and retain customers will be presented in this talk from two perspectives: from retailer MacKenzie-Childs, and from their technology partner, QuickPivot.

This talk will help you see what happens when you stop thinking in marketing programs and instead shift to becoming 100% customer focused. And we’ll talk about the tools they used to get there.

What will you learn from this case study?

  • Learn six ways to help move from campaign management to customer management.
  • Explore new customer segmentation, campaign execution, and marketing team ideas for your company.
  • Learn better ways to manage your customers’ journey as they move from first-time to multi-time purchasers.

It’s always great to have a fellow direct marketer on hand to ask questions about why they decided to make a shift, and learn what is working for them.

We hope you’ll join us on Thursday, 7/26, from noon – 1:00pm EST to join in the discussion! Our presenters this week are Larry Shaw from MacKenzie-Childs, and Paul Mandeville from QuickPivot. We are looking forward to a great discussion!

Click below to pre-register for this talk.

See you soon!

Pre-register for this Pub Talk

This talk is brought to you by the delightful folks at J. Schmid & Associates.


July 26, 2018
12:00 pm - 1:00 pm
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Catalog University


Cat-U Pub

Looking for FREE classes and information on direct mail, direct marketing and the catalog industry? The Catalog University Pub is where you will see great presentations by top industry experts. The Pub covers a wide range of topics with classes on:

Direct Marketing
Catalog Design
Catalog Marketing
Catalog Merchandising
Marketing Analytics
Catalog Operations
Direct Marketing Best Practices
E-commerce Best Practices
Email Marketing
Marketing Strategy
and so much more!

Sign up for the Catalog University mailing list to get updates about upcoming classes and Pub Talks. We'll also send you a FREE copy of the Great Catalog Checklist. It's super handy and loaded with information you'll use over and over again. There's always something new to learn at Catalog University and we hope you join us in the Pub soon.