Welcome to the Cat-U Pub!

Below you will see a list of all our upcoming Pub Talks. Pub Talks are FREE and an easy way to keep up with our ever changing industry. Join the discussion and ask questions during a live session, or catch a recorded session later. Recorded Pub Talks are free for about a week and are always available to subscribers.

Free Direct Mail classes at the Catalog University Pub

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The Power of Pain Points: Leveraging Your Customers’ Dilemmas to Create an Amazingly Useful Brand Experience

October 19, 2016 @ 12:00 pm - 1:00 pm


What problems are you solving for your customers? Have you made their lives easier or simpler in some way? Solved a tricky issue? Elevated a ho-hum daily experience for them is some way? Created a space in their day for refreshment? Made them feel special? Empowered them to reach one of their goals? Taken care of annoying little details for them? Beloved brands do indeed make a habit of solving problems like these for their customers.   Learn how your customers’ pain points can:

  • Provide your company a platform for brand and product enrichment
  • Enhance long-term customer engagement and gratitude
  • Differentiate you from the rest
  • Provide storytelling content that matters

andrea-syverson-9-2016Andrea Syverson, President, IER Partners, is a customer-centric listener, connector and creator. As a brand-builder, marketing strategist and storyteller, creative merchant and innovative product developer, she “gets” customers’ needs.  She has helped her clients (Spanx, CHEFS, Boston Proper, Ben & Jerry’s) strengthen their brands through actively listening to and responding to their customers in uncommon, friend-to-friend ways.  She is the author of two books in which she shares her hands-on approach for both brand building and creating customer-centric products that enhance brands: ThinkAbout: 77 Creative Prompts for Innovators, and BrandAbout: A Seriously Playful Approach for Passionate Brand-Builders and Merchants.

Please join us on Weds, 10/19, from noon-1:00 PM EST. Click below to register!

Pre-register for this Pub Talk


October 19, 2016
12:00 pm - 1:00 pm
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Catalog University


Cat-U Pub

Looking for FREE classes and information on direct mail, direct marketing and the catalog industry? The Catalog University Pub is where you will see great presentations by top industry experts. The Pub covers a wide range of topics with classes on:

Direct Marketing
Catalog Design
Catalog Marketing
Catalog Merchandising
Marketing Analytics
Catalog Operations
Direct Marketing Best Practices
E-commerce Best Practices
Email Marketing
Marketing Strategy
and so much more!

Sign up for the Catalog University mailing list to get updates about upcoming classes and Pub Talks. We'll also send you a FREE copy of the Great Catalog Checklist. It's super handy and loaded with information you'll use over and over again. There's always something new to learn at Catalog University and we hope you join us in the Pub soon.