Welcome to the Cat-U Pub!

Below you will see a list of all our upcoming Pub Talks. Pub Talks are FREE and an easy way to keep up with our ever changing industry. Join the discussion and ask questions during a live session, or catch a recorded session later. Recorded Pub Talks are free for about a week and are always available to subscribers.

Free Direct Mail classes at the Catalog University Pub

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The Great Eight: What Catalog Marketing Will Look Like In 2025

June 27, 2019 @ 12:00 pm - 1:00 pm

Where is catalog marketing headed in the next six years?

In this fun and informative session, Kevin Hillstrom will leverage his experience analyzing ten billion purchase records for 225+ clients to explain what catalog marketing might look like in the year 2025.

Utilizing his “Great Eight” format for evaluating growth strategies within brands, Kevin will offer actionable strategies related to:

  • Audience
  • Awareness
  • Acquisition
  • Welcome Programs
  • Anniversary Programs
  • Optimization Programs
  • New Merchandise
  • Existing Merchandise

Join us to learn about how to deal with bifurcation … the most important topic in modern catalog marketing! Kevin will also discuss attribution in the optimization portion of the discussion. So much to learn – and Kevin is the expert to explain and predict.

Please join us on Thursday, 6/27 at noon EDT to learn more!

Pub talks are always free. Click below to register to join us.

Pre-register for this Pub Talk


June 27, 2019
12:00 pm - 1:00 pm
Event Category:


Cat-U Pub


Catalog University

Looking for FREE classes and information on direct mail, direct marketing and the catalog industry? The Catalog University Pub is where you will see great presentations by top industry experts. The Pub covers a wide range of topics with classes on:

Direct Marketing
Catalog Design
Catalog Marketing
Catalog Merchandising
Marketing Analytics
Catalog Operations
Direct Marketing Best Practices
E-commerce Best Practices
Email Marketing
Marketing Strategy
and so much more!

Sign up for the Catalog University mailing list to get updates about upcoming classes and Pub Talks. We'll also send you a FREE copy of the Great Catalog Checklist. It's super handy and loaded with information you'll use over and over again. There's always something new to learn at Catalog University and we hope you join us in the Pub soon.