Welcome to the Cat-U Pub!

Below you will see a list of all our upcoming Pub Talks. Pub Talks are FREE and an easy way to keep up with our ever changing industry. Join the discussion and ask questions during a live session, or catch a recorded session later. Recorded Pub Talks are free for about a week and are always available to subscribers.

Free Direct Mail classes at the Catalog University Pub

Loading Events

« All Events

  • This event has passed.

Learn How to Become a Better Tester

October 25, 2017 @ 12:00 pm - 1:00 pm


Is your focus on knowledge? Or merely data?

In direct marketing, our focus is on testing. This worked? Do more of it. This didn’t work? Do less.

But are you testing for things that truly change how you run your business? Or are you just testing for 1x results?

This session will make you think about why you test as we walk through several case studies which challenge conventional wisdom.

Please join John Miglautsch on Wednesday, October 25th at noon EST to hone your testing skills.

Click below to register!

Pre-register for this Pub Talk



October 25, 2017
12:00 pm - 1:00 pm


Catalog University


Cat-U Pub

Looking for FREE classes and information on direct mail, direct marketing and the catalog industry? The Catalog University Pub is where you will see great presentations by top industry experts. The Pub covers a wide range of topics with classes on:

Direct Marketing
Catalog Design
Catalog Marketing
Catalog Merchandising
Marketing Analytics
Catalog Operations
Direct Marketing Best Practices
E-commerce Best Practices
Email Marketing
Marketing Strategy
and so much more!

Sign up for the Catalog University mailing list to get updates about upcoming classes and Pub Talks. We'll also send you a FREE copy of the Great Catalog Checklist. It's super handy and loaded with information you'll use over and over again. There's always something new to learn at Catalog University and we hope you join us in the Pub soon.