Welcome to the Cat-U Pub!

Below you will see a list of all our upcoming Pub Talks. Pub Talks are FREE and an easy way to keep up with our ever changing industry. Join the discussion and ask questions during a live session, or catch a recorded session later. Recorded Pub Talks are free for about a week and are always available to subscribers.

Free Direct Mail classes at the Catalog University Pub

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Kevin Hillstrom – 3 megatrends that are making it difficult to grow

November 4, 2015 @ 12:00 pm - 1:00 pm


SOLD OUT! This talk is full at 100 attendees. If you still want to hear the talk, drop me a note and I’ll send you a recording after Wednesday. jdowney(at)cataloguniversity.com. Thank you!


In this Pub talk, Kevin will share three mega-trends that are impacting the future of cataloging, and are making it very difficult for catalogers to continue to grow:

     Merchandise Productivity
     New Customer Acquisition
     Marketing Costs

Kevin will share examples from his client base to explain ways to overcome what Kevin calls ‘tolls’.

We are over-the-top excited about having Kevin Hillstrom from Mine That Data join us in the Catalog University Pub. Please register below to join us on Wednesday, 11/4, at noon ET to help give Kevin a warm Cat-U welcome!

Pre-register for this Pub Talk


November 4, 2015
12:00 pm - 1:00 pm
Event Category:


Catalog University


Cat-U Pub

Looking for FREE classes and information on direct mail, direct marketing and the catalog industry? The Catalog University Pub is where you will see great presentations by top industry experts. The Pub covers a wide range of topics with classes on:

Direct Marketing
Catalog Design
Catalog Marketing
Catalog Merchandising
Marketing Analytics
Catalog Operations
Direct Marketing Best Practices
E-commerce Best Practices
Email Marketing
Marketing Strategy
and so much more!

Sign up for the Catalog University mailing list to get updates about upcoming classes and Pub Talks. We'll also send you a FREE copy of the Great Catalog Checklist. It's super handy and loaded with information you'll use over and over again. There's always something new to learn at Catalog University and we hope you join us in the Pub soon.