Welcome to the Cat-U Pub!

Below you will see a list of all our upcoming Pub Talks. Pub Talks are FREE and an easy way to keep up with our ever changing industry. Join the discussion and ask questions during a live session, or catch a recorded session later. Recorded Pub Talks are free for about a week and are always available to subscribers.

Free Direct Mail classes at the Catalog University Pub

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It’s Catalog Critique Time with Woodcraft!

March 22, 2018 @ 12:00 pm - 1:00 pm


We’re excited to host our first catalog critique of the year with new Cat U subscriber company, Woodcraft. If you aren’t familiar with Woodcraft, take a peek at their website.

Our catalog critiquer is Neal Schuler, VP of Creative for J. Schmid, a terrific creative agency based in Mission, Kansas. Neal has extensive experience in direct marketing and always offers powerful insights that help not just the catalog he’s critiquing, but everyone who is listening.

Cat U critiques can touch on many aspects of direct marketing: branding, cover treatments, opening spread ideas, pagination, eye flow, photography, copy… Who knows what Neal will find this time!

We’re deeply grateful to Woodcraft for stepping up to the plate and opening up their direct marketing challenges and successes for all of us to learn from. Thanks, Woodcraft!

We’ll hope you’ll join us on Thursday, 3/22, at noon EST.

Click below to register for this free talk in the Cat U Pub!

Pre-register for this Pub Talk


March 22, 2018
12:00 pm - 1:00 pm
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Catalog University


Cat-U Pub

Looking for FREE classes and information on direct mail, direct marketing and the catalog industry? The Catalog University Pub is where you will see great presentations by top industry experts. The Pub covers a wide range of topics with classes on:

Direct Marketing
Catalog Design
Catalog Marketing
Catalog Merchandising
Marketing Analytics
Catalog Operations
Direct Marketing Best Practices
E-commerce Best Practices
Email Marketing
Marketing Strategy
and so much more!

Sign up for the Catalog University mailing list to get updates about upcoming classes and Pub Talks. We'll also send you a FREE copy of the Great Catalog Checklist. It's super handy and loaded with information you'll use over and over again. There's always something new to learn at Catalog University and we hope you join us in the Pub soon.