Welcome to the Cat-U Pub!

Below you will see a list of all our upcoming Pub Talks. Pub Talks are FREE and an easy way to keep up with our ever changing industry. Join the discussion and ask questions during a live session, or catch a recorded session later. Recorded Pub Talks are free for about a week and are always available to subscribers.

Free Direct Mail classes at the Catalog University Pub

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In Praise of the Humble E-Survey: Why E-Surveys Should be Part of Your Marketing Program

October 4, 2017 @ 12:00 pm - 1:00 pm


Companies can come up with any number of reasons for not reaching out to their customers on a regular basis.

  • It’s not in our budget.
  • We did research several years ago.
  • It’s too late to act on any learning this year.
  • It takes too long.
  • We don’t have the manpower.

These are all poor excuses when weighed against the risks of not keeping up with your customers’ ever-evolving brand and product preferences.

This Pub Talk will examine some of the advantages and disadvantages of the
ways companies can stay in touch with their customers and will focus on one of
the most cost-effective methodologies for gaining actionable customer insights.

Please join us on Wednesday, 10/4 at noon EDT, to learn more.

Click below to register!

Pre-register for this Pub Talk


October 4, 2017
12:00 pm - 1:00 pm


Catalog University


Cat-U Pub

Looking for FREE classes and information on direct mail, direct marketing and the catalog industry? The Catalog University Pub is where you will see great presentations by top industry experts. The Pub covers a wide range of topics with classes on:

Direct Marketing
Catalog Design
Catalog Marketing
Catalog Merchandising
Marketing Analytics
Catalog Operations
Direct Marketing Best Practices
E-commerce Best Practices
Email Marketing
Marketing Strategy
and so much more!

Sign up for the Catalog University mailing list to get updates about upcoming classes and Pub Talks. We'll also send you a FREE copy of the Great Catalog Checklist. It's super handy and loaded with information you'll use over and over again. There's always something new to learn at Catalog University and we hope you join us in the Pub soon.